Dollar Tree Corporate Profile

Dollar Tree Corporate Profile

Dollar Tree, Inc. (NASDAQ: DLTR) is the largest single-price-point discount variety retailer in North America, and the third largest small-box discount retailer, behind Dollar General and Family Dollar. Small-box discount variety stores have experienced rapid growth throughout the recession as consumers have grown increasingly attracted to thrifty branding and discount pricing strategies. Dollar Tree currently owns and operates 4,900 stores throughout the contiguous 48 states and Canada under the brands “Dollar Tree” and “Dollar Bills.” In 2006, Dollar Tree acquired Deals, Inc. (DEAL$), a multi-price-point discount variety retailer, adding 138 stores. Both Dollar Tree and DEAL$ stores carry a variety of regional, national, and private-label products that range from health and beauty, to groceries, to domestic merchandise. In 2012 the company began accepting manufacturer’s coupons, and grew the number of DEAL$ stores to 200. In 2013 Dollar Tree, Inc. launched a full e-commerce website for DEAL$ similar to the one it had developed for its Dollar Tree brand in 2009. Dollar Tree, Inc. is currently ranked #373 on the Fortune 500 list and is a component of the S&P 500.